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Revenue & Sales Management

See what drivesyour revenue

Revenue & Sales Management brings your sales data from the CRM, the ERP and regional Excel files into one tested data model with agreed KPI definitions. Sales, finance and the board then work from the same Power BI dashboards for forecasts, customer segments, regional prices and KPIs per salesperson.

One agreed set of numbers
Sales, finance and the board work from certified KPI definitions, each with a named business owner.
Row-by-row tested
Extracted sales data is checked row by row against each source system before anyone relies on a dashboard.
A usable result every phase
Each phase ends with live results, a demo and handover documents, so progress is visible from the first phase onwards.

The problem

The board meeting is spent reconciling revenue

In a large organisation that sells in many regions, sales data rarely sits in one place. Orders live in the ERP, the pipeline in the CRM, and prices, rebates and targets in Excel files kept per region or per team. Each department combines these sources its own way, so sales, finance and the regions arrive at the same board meeting with different revenue numbers, and the meeting is spent reconciling them instead of deciding.

Common symptoms

  • Sales, finance and the regions bring different revenue numbers to the same board meeting

  • Forecasts and quarterly rebates are rebuilt by hand from Excel files that each hold their own copy of the data

  • Nobody owns the key sales KPIs, so every comparison between regions or salespeople turns into a negotiation

What this costs you

  • Board time goes to reconciling figures instead of deciding where to invest, which regions to back and which prices to change

  • Prices are set per region without a view of what customers pay elsewhere or how volumes respond to a price change

  • Salespeople only see how they are doing once someone has updated the spreadsheet, and trust in the numbers drops further

The Revenue & Sales Management approach

From spreadsheets per region to one revenue model

Three building blocks, delivered in phases that each produce something usable: agreed definitions first, then one governed data layer, then the Power BI dashboards that sales, finance and the board work from.

Agreed revenue definitions

Focus

Agree with sales and your controllers what revenue, forecast, price, rebate and each KPI mean, with a named business owner for every KPI.

Key outputs

Certified KPI definitions with named owners, and a glossary that every manager can search.

Governed revenue data layer

Focus

Extract sales data from the CRM, the ERP and regional Excel files with Python, and bring it into one data model on Azure Databricks, tested row by row against each source.

Key outputs

One revenue data model on Azure Databricks, the extraction code and test results per source.

Sales and pricing insight in Power BI

Focus

Power BI dashboards for forecasts, customer segments, regional prices and KPIs per salesperson and region, from board level down to the individual salesperson.

Key outputs

Board and sales dashboards, price and segment views, and Power BI and Databricks courses for your team.

Capabilities

What we deliver

Everything runs on one tested revenue data model, so a forecast, a price or a KPI means the same in every dashboard.

Sales forecasting

Forecasts per region, product and team, built on the same data as the actuals, so forecast and result sit side by side.

Customer segmentation

Customers grouped by region, value and buying pattern, using rules that sales and finance have agreed and can see.

Regional price management

Prices paid and rebates per product, customer and region in one view, so differences between regions become visible.

Price elasticity

Insight into how volumes respond to price changes, with our experts helping you work through what it means for your prices.

KPIs per salesperson and region

Agreed targets and KPIs for every salesperson and region, with dashboards that show how each one is doing.

Certified definitions and glossary

Each KPI defined once, with a named business owner, in a glossary in Power BI that every manager can search.

Where it creates value

Who benefits most

Practical value for the teams that carry the most complexity.

Sales leadership

Sales directors and regional managers accountable for targets, forecasts and the performance of their teams.

  • KPIs per salesperson and region, with progress against target in one dashboard
  • Sales forecasts per region and product on the same data as the actuals
  • A view of which customers and segments carry revenue in each region
  • Expected quarterly rebates without updating Excel files by hand

Finance and control

CFOs and controllers responsible for the revenue figure the board relies on.

  • One revenue number that is the same for sales and finance
  • KPI definitions agreed with controllers, not only with IT
  • Extracted data tested row by row against the source systems
  • Forecasts that finance can compare with actuals per region

Board and management team

Executives who need one reliable view of revenue across all regions to decide where to invest.

  • Power BI board dashboards with group KPIs and scenarios on agreed definitions
  • Revenue per region, segment and product side by side
  • Meetings that start from the same figures

Pricing and commercial management

Teams that set price lists and terms across several regions.

  • Prices paid per product, customer and region in one view
  • Price elasticity: how volumes respond to price changes
  • Support from our experts in working through the implications for your prices

Data and BI team

Heads of data whose team is fully booked and cannot take on another reporting project.

  • Senior experts who design, build and take the model live alongside your team
  • A certified data model and glossary in Power BI that managers can search themselves
  • Power BI and Databricks courses, plus a training and pairing programme
  • Self-service datasets, so business users can answer their own questions

Less relevant if...

When another route fits better than this package.

  • Your sales already run through one system with one agreed set of numbers, and you only need an extra report
  • Your question is about the cost and results of your advertising channels, which our Advertising Data package covers
  • You mainly need a dedicated budgeting and planning application
  • You are a smaller organisation with one sales team, where a lighter reporting setup will do

How it works

A practical delivery approach

Every engagement follows a clear path from diagnosis to delivery and handover.

  1. Scope

    We gather requirements on site with sales, finance and the regional teams: which numbers the board needs, which KPIs per salesperson and region, which systems and Excel files hold the data, and who owns each definition.

    Agreed scope, a KPI list with named owners, a source inventory and fixed phases.
  2. Design

    We design a data architecture that fits your organisation: how CRM, ERP and Excel data come together in Azure Databricks, how regions, customers and products are modelled, and who may see which data.

    Data architecture, data model design and access rights.
  3. Build and test

    We write the extraction code, build the data model in Azure Databricks and the Power BI dashboards, and test the extracted data row by row against each source system.

    A working data model, dashboards and test results per source.
  4. Acceptance

    Your users in sales, finance and the regions check the dashboards against their own figures and day-to-day questions. We resolve anything that does not match before go-live.

    Accepted dashboards and a go-live plan.
  5. Hypercare and handover

    After go-live the same senior experts stay available to answer questions. Your team takes courses in Power BI and Databricks and receives the handover documents to run and extend the model itself.

    Handover documents, trained users and, if you want it, ongoing support under an SLA.

Proof & trust

Results that speak for themselves

One agreed set of numbers

Sales, finance and the board work from certified KPI definitions, each with a named business owner.

Row-by-row tested

Extracted sales data is checked row by row against each source system before anyone relies on a dashboard.

A usable result every phase

Each phase ends with live results, a demo and handover documents, so progress is visible from the first phase onwards.

Your own Azure environment

The data model and dashboards run in your own Azure and Power BI environment, on your own Microsoft bill.

Run by your own people

Power BI and Databricks courses, plus a training and pairing programme that aims for three internal people per critical component.

Same experts throughout

The senior experts who scope and design the model also build it, take it live and support it afterwards.

Example engagement

What it looks like when it works

How an engagement like this typically runs. An illustration, not a client result.

Context

Example: a large manufacturer selling through distributors in several countries, where each regional sales team keeps its own Excel files for prices, volumes and quarterly rebates.

Challenge

Finance and sales report different revenue for the same quarter. Regional managers cannot see the prices paid in other regions, and the sales teams work out their expected quarterly rebates by hand.

Solution

We agree what revenue, price and rebate mean with sales and the controllers, extract the CRM, ERP and Excel data with Python into one model on Azure Databricks, test it row by row against the sources, and build Power BI dashboards for forecasts, regional prices and rebates. Users test the dashboards during acceptance, followed by hypercare and Power BI courses.

What you get

Certified KPI definitions

Revenue, price and rebate definitions, each with a named business owner

One revenue data model

CRM, ERP and Excel data combined on Azure Databricks, tested row by row against the sources

Forecast and pricing dashboards

Power BI views of forecasts, rebates and prices per region, from board level to salesperson

Context

Example: a business services company with sales teams in several regions that wants to set KPIs per salesperson and region and show progress against target.

Solution

We define the KPIs per salesperson and region with sales leadership and finance, bring CRM and ERP data together in one model, and deliver dashboards that show each salesperson and region against target, with access rights so everyone sees the right level. Power BI courses then let sales managers build their own views.

What you get

Agreed sales KPIs

KPIs per salesperson and region, set with sales and finance, each with a named owner

Target dashboards

Power BI dashboards that show how each salesperson and region is doing against target

Power BI training

Courses that let sales managers answer their own questions in Power BI

Frequently asked questions

Your questions, answered

Next step

Where do you want to start?

Pick the path that matches where you are today. Both begin with a conversation.

Ready to start

One revenue number for sales, finance and the board

Tell us how your sales data is organised today and which numbers the board is missing. We will propose a first fixed-price phase with a clear scope and deliverables.

  • Map where your revenue, price and rebate data lives and where definitions differ
  • Agree the KPIs per salesperson and region, each with a named owner
  • Scope a first fixed-price phase that ends with live results, a demo and handover documents

No obligation. Typical response within 1 business day.

Still exploring

Start with an assessment

Not ready to commit to a pilot? A 2 to 4 week assessment maps your current state and identifies the highest-value starting point, with no obligation to proceed further.

  • Map your current situation and pain points
  • Identify 2 to 3 high-value improvement opportunities
  • Get a recommended pilot scope and expected outcomes
Book an assessment call

No obligation. Typical response within 1 business day.

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